The culture of communication and media is changing. We CANNOT stand behind!

As we live in such times of rapid communication, it changes the relationship between media, audience and journalism. Now the audience has a lot of opportunities to be involved in journalistic activities.

According to the article The fragmenting mass media marketplace (authors: John Dimmick, Ohio State, Angela Powers and others):

 " The rise of Internet news and the inception of mobile devices represents additional gratification opportunities, opportunities to consume news anytime"

This means that opportunities to write news anytime and anywhere arise as well. The Internet has opened up a plenthora of new opportunities for people to express their views and interact with each other.

So, if media and journalism are rapidly changing, we cannot stand behind. We need to know about innovative ways of spreading news and move torwards a new generation of technologies!