Amazing statistics: how much time do you spend on social media or blog?

• SEO still dominates for marketers, with B2B (57%) and B2C (41%). This makes the biggest impact on their lead generation goals. 
• 56 % of college students said that they would not accept a job offer or would find ways to evade policy if a company banned access to social media.
• ONLY 15 % local business fans are in the city where this business is located.
• 245 million Internet users in USA
• 80 % of all Internet users reach social media or blogs.
• 50 % of adults use social-networking sites.
• More and more adults use MySpace, Facebook and LinkedIn.
• Only 29 % IT professionals said that they have a good protection from enterprise social network use.
• 44 % of companies track employees' social media use.
• 84 % of young professionals get interrupted by social media at least once while trying to complete a project. 
• You can have extra 24 min of attention when you're posting not on Twitter but on Facebook.

Mobile phone or toothbrush?

Do you know that more people own a mobile phone than a toothbrush?!

Other interesting facts about social media:

• The majority of social media users spend their time online because of staying in touch with current friends and family. 
• A little bit less people use social media for connection with old friends they've lost touch with.
• 33 % of people prioritize social media freedom over salary in accepting a job offer. 
• 30 % people would rather text than talk. 
• 43 % of online consumers use social media.
• 64 % of Americans stream mobile video at work.
• 73 % of people think that employees overshare.
• From all planet, 4.6 billion people have mobile phones and only 4.2 billion have toothbrush. 
• 37 % purchase using their smartphones. 3 times many as those who use tablet for this.
• For 90 % of social media users Facebook is the best, then Twitter 77 % and Youtube 42 %. 

8 exciting facts about SOCIAL MEDIA

8 remarks:

1. 30 % business-to-business marketers are spending millions of dollars annually on social marketing programs but they are not tracing the impact of this marketing
2. The rise of Netflix price caused 805,000 paid subscribes
3. Restaurant consumers who use social media dine more in that restaurant and usually become return customers 
4. Tablet owners consume a greater variety of news on their devices. Tablet's visual interactive features encourage people to explore
5. LinkedIn has 64 million users in North America
6. Johns Hopkins, Harvard and Notre Dame - top schools for social media
7. 80.8 % smartphones and tablets users research products and only 41.4 % purchase them
8. 40 % of bloggers consider themselves as a professionals 

Twitter statistics of 2012

The main facts about Twitter:

• It is interesting that Twitter now has 100 million active users!
• 34 % of marketers have generated loads using Twitter
• Tweets that include verbs have 2 % higher shareability
• 40 % users don't tweet and just seeking what others are saying
• 55 % use twitter via their mobile device
• Interesting content and humour makes people retweet 

Gamification - the new way to think

Gamification - the new way to think

First time I have heard about gamification and gamified systems it at once got my attention. It's a new way of thinking. A new philosophy of life. According to gamification.org, gamification can be defined as:

The concept of applying game-design thinking to non-game applications to make them more fun and engaging.

Maybe not war, not culture but the Internet cements European identity?

We all live in some kind of a social and cultural circle because we are born into a certain family, nation, environment. We are different and unique but nowadays we have a strong connection with not only our own small communities but with whole world. As E. Shafak said, if we stay for too long inside our cultural cocoons, our imagination might shrink, our hearts might dwindle and our humanness may wither. Communities of the likeminded are one of the greatest dangers of today’s globalized world.

So, the question is, how relevant is the overall idea of society’s culture in the globalized, de-territorialized world? Are we moving towards something universal, towards convergent communication culture? How relevant is the idea of ‘European journalism’? And what, actually, cements European identity?