8 exciting facts about SOCIAL MEDIA

8 remarks:

1. 30 % business-to-business marketers are spending millions of dollars annually on social marketing programs but they are not tracing the impact of this marketing
2. The rise of Netflix price caused 805,000 paid subscribes
3. Restaurant consumers who use social media dine more in that restaurant and usually become return customers 
4. Tablet owners consume a greater variety of news on their devices. Tablet's visual interactive features encourage people to explore
5. LinkedIn has 64 million users in North America
6. Johns Hopkins, Harvard and Notre Dame - top schools for social media
7. 80.8 % smartphones and tablets users research products and only 41.4 % purchase them
8. 40 % of bloggers consider themselves as a professionals 

Twitter statistics of 2012

The main facts about Twitter:

• It is interesting that Twitter now has 100 million active users!
• 34 % of marketers have generated loads using Twitter
• Tweets that include verbs have 2 % higher shareability
• 40 % users don't tweet and just seeking what others are saying
• 55 % use twitter via their mobile device
• Interesting content and humour makes people retweet 

Facebook statistics of 2012

According to www.digitalbuzzblog.com, it's impressive that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year.

Other main facts about Facebook:

• The average Facebook user has 130 friends and is connected to 80 pages, events and groups. 
• 56 % of consumers recommend a brand to a friend after becoming a fan on Facebook.
•  3.5 billion peaces of content are shared each week on Facebook. 

State of the Blogging World 2012

This is statistics of United States but this happen all over the world!

The main facts about blogging:

• 60 % men and 40 % women are writing blogs 
• The main blogging platforms - Wordpress 43 % and Blogger 35 %
• 31 million bloggers in USA
• Only 8 % of bloggers earn enough money to support their family
• 9 % sustain their lifestyle, blogging 4-6 hours a day
• 2 % make $150 K blogging from exotic locations, spend 1-2 hours a day
• 81 % never make $100 from blogging 
• 42 million blogs
• 329 million people view a blog
• 500 000 new posts a day
• 400 000 daily comments
• 60 % of businesses have their blog
• 35 % are active in their blog (at least one time a month)
• 65 % haven't updated for one year or more
• ENGLISH is the main language (66 %)

State of the Blogging World

Gamification - the new way to think

Gamification - the new way to think

First time I have heard about gamification and gamified systems it at once got my attention. It's a new way of thinking. A new philosophy of life. According to gamification.org, gamification can be defined as:

The concept of applying game-design thinking to non-game applications to make them more fun and engaging.

The culture of communication and media is changing. We CANNOT stand behind!

As we live in such times of rapid communication, it changes the relationship between media, audience and journalism. Now the audience has a lot of opportunities to be involved in journalistic activities.

According to the article The fragmenting mass media marketplace (authors: John Dimmick, Ohio State, Angela Powers and others):

 " The rise of Internet news and the inception of mobile devices represents additional gratification opportunities, opportunities to consume news anytime"

This means that opportunities to write news anytime and anywhere arise as well. The Internet has opened up a plenthora of new opportunities for people to express their views and interact with each other.