Amazing statistics: how much time do you spend on social media or blog?

• SEO still dominates for marketers, with B2B (57%) and B2C (41%). This makes the biggest impact on their lead generation goals. 
• 56 % of college students said that they would not accept a job offer or would find ways to evade policy if a company banned access to social media.
• ONLY 15 % local business fans are in the city where this business is located.
• 245 million Internet users in USA
• 80 % of all Internet users reach social media or blogs.
• 50 % of adults use social-networking sites.
• More and more adults use MySpace, Facebook and LinkedIn.
• Only 29 % IT professionals said that they have a good protection from enterprise social network use.
• 44 % of companies track employees' social media use.
• 84 % of young professionals get interrupted by social media at least once while trying to complete a project. 
• You can have extra 24 min of attention when you're posting not on Twitter but on Facebook.

8 exciting facts about SOCIAL MEDIA

8 remarks:

1. 30 % business-to-business marketers are spending millions of dollars annually on social marketing programs but they are not tracing the impact of this marketing
2. The rise of Netflix price caused 805,000 paid subscribes
3. Restaurant consumers who use social media dine more in that restaurant and usually become return customers 
4. Tablet owners consume a greater variety of news on their devices. Tablet's visual interactive features encourage people to explore
5. LinkedIn has 64 million users in North America
6. Johns Hopkins, Harvard and Notre Dame - top schools for social media
7. 80.8 % smartphones and tablets users research products and only 41.4 % purchase them
8. 40 % of bloggers consider themselves as a professionals 

Twitter statistics of 2012

The main facts about Twitter:

• It is interesting that Twitter now has 100 million active users!
• 34 % of marketers have generated loads using Twitter
• Tweets that include verbs have 2 % higher shareability
• 40 % users don't tweet and just seeking what others are saying
• 55 % use twitter via their mobile device
• Interesting content and humour makes people retweet 

Op-ed style article: second example of op-ed (part 2)

Op-ed style article

Another chosen op-ed style article is named Thanks for Not Sharing by R. Cohen (The New York Times, December 6, 2012). In this article the author sarcastically analyses the absorption of the unwanted shared personal information and images that is spread over the social media. First of all, in this article we also can find strong and persuasive arguments, original ideas and strong opinion that should be in a good editorial. But this op-ed article is good for his title as well, which is a little bit shocking and attention grabbing. It is said that readers have short attention spans and it is necessary (when writing editorial) to attract readers with a strong headline that emphasizes your central message. Also, a title should be catchy for readers to grasp the idea quickly. In this op-ed article (as well as in the first example) the title is the first introduction to the argument and it makes editorial to be really good written.

Op-ed style article: first example of op-ed (part 1)

Expressing opinion

Op-ed style article - is a newspaper or magazine article that expresses the opinion. It can be op-ed editorial (which are usually unsigned and written by editorial board member) or an article written by writer who usually do not belong to the newspaper's editorial board.

Gamification History 1980-2013

Gamification is quite new as a business concept, but it's roots goes way back. A hundred years ago the Cracker Jack company started putting a Toy Surprise in every box. After this, countless companies have used games, toys and other kind of fun, as a way of selling products. They all have some kind of gamification, but it is not like we talk about it today - in terms of systematically thinking about how to make things more game-like and increase sales or motivate people.

30 Elements of Gamification

Game elements are your toolbox for gamification. They are extracted from games and used in different ways to make business practices more game-like. If you would look to all games you can think of, you will find a vast array of different paths, elements, templates and design patterns that can be applied to other games or gamification.

Gamification - the new way to think

Gamification - the new way to think

First time I have heard about gamification and gamified systems it at once got my attention. It's a new way of thinking. A new philosophy of life. According to gamification.org, gamification can be defined as:

The concept of applying game-design thinking to non-game applications to make them more fun and engaging.

The culture of communication and media is changing. We CANNOT stand behind!

As we live in such times of rapid communication, it changes the relationship between media, audience and journalism. Now the audience has a lot of opportunities to be involved in journalistic activities.

According to the article The fragmenting mass media marketplace (authors: John Dimmick, Ohio State, Angela Powers and others):

 " The rise of Internet news and the inception of mobile devices represents additional gratification opportunities, opportunities to consume news anytime"

This means that opportunities to write news anytime and anywhere arise as well. The Internet has opened up a plenthora of new opportunities for people to express their views and interact with each other.